Digital Subscriptions

In light of peak subscriptions and declining advertising yields, harnessing complimentary monetisation...

Digital Subscriptions

A different breed of distributed micropayments aggregator has evolved. The ones like Fewcents, Zette, Axate...

Digital Subscriptions

There is a lot of literature about the advantages of first party data for digital publishers, but there is little information about the types of da...

Partners

AnyMind Group’s Japan-based publisher trading desk subsidiary, FourM, and Fewcents have joined forces in a strategic partnership to bring a new innovation of micro access

Digital Subscriptions

It’s difficult to say whether sponsorships are worth it because their performance is hard to track. Ultimately, the worthiness of sponsorships boils down to the goals of the business

Digital Subscriptions

At Fewcents, we think it is the perfect storm for micropayments to finally take off. Of course, views are biased, but certain truths don’t go away: Users are ready to pay.

Monetization

Individual creators and journalists are the earliest movers breaking free from walled gardens and there are clear lessons for publishers.

Monetization

Every tentpole strategy starts with how the publisher decides its tentpole content. At its most basic level, data-driven publishers look at their last-touch attribution model to decipher which content categories led to new subscriptions in the previous weeks and months.

Data Strategies

We live in a world where there is no shortage of data: first party data, third party data, and zero party data. However, most publishing organizations run the risk of boiling the ocean

Digital Subscriptions

Digital publishers are striving to find the perfect balance between subscriptions and ad-supported business models. The struggle comes because ad yields have been falling for years, and there is a finite percent of any digital publisher’s users that will end up paying for a subscription. 

Fintech

According to a survey from multi-national professional services firm PricewaterhouseCoopers (PwC), an average of 66% of respondents said they consume cross-border news on a monthly basis...

Monetization

Once seemingly unstoppable, subscription-based digital media services like Netflix now look vulnerable. Netflix reported seeing a drop in subscribers for the first time in 10 years...

Monetization

There have been many proclamations about why a-la-carte payments (aka micropayments) for digital content just don’t work, and that this strategy directly threatens the success of digital subscriptions.

Monetization

Reader revenue is among news executives' top priorities. In fact, 79% of news executives who participated in The Journalism, Media, and Technology Trends and Predictions 2022 by the Reuters Institute for the Study of Journalism...

Creator Economy

“Newsrooms stop mocking the creator economy and start learning from it… Creators and influencers have gotten this far for a reason. It’s time newsrooms played the game, too”, says Candace Amos, Director of Audience, The Daily Beast