Case Study
February 23, 2023
8 min read
Fewcents Rewards multiplies user conversions for Publishers, boosts lead generation for Brands
"Fewcents Rewards opened up a new revenue stream through an easy to implement feature. There was no extra integration effort and we saw a 4x increase in paywall conversions.”
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Niyati Rajput
Subscription Lead, BQ Prime
Background
About Fewcents
Fewcents paywall allows users to micro access individual articles, videos, and podcasts for small and easy payments. Fewcents Rewards enables brands to target audiences and sponsor instant micro access if the user opts-in to share data with the sponsoring brand.
About the Publishers
About the Sponsoring Brand
IIM Lucknow is a premier management institution in India, providing education in the field of management through its world-class courses.
The Challenges
The Approach
- Targeting the Fewcents Rewards campaign through a simple checkout page on the Fewcents platform;
- Easy to set up & geo-targeting - Through the Fewcents dashboard, the entire process is easy to set up, with an option of custom forms for lead generation;
- Using geo-targeting, brands can get at the forefront of the most appropriate audiences for maximum resonance and impact;
- No additional integration is required by the publishers to use the Rewards feature;
- Fewcents is privacy compliant and holds data security in high regard.
"The Fewcents Rewards campaign has created a win-win for our users and us. While it enabled free access to a select set of premium stories for our users, we saw a significant uptick in trials and conversions. We see the rewards campaign as an important step in our journey of building a sustainable digital publishing model."
Indrajit Gupta
Co-founder & Director, Founding Fuel
The Results
Fewcents Rewards has been a win-win-win solution for the publishers, the brands, and the users. The publishers have found a way to super-charge conversions, the brands have generated quality leads at a reasonable cost, and users have found a frictionless way to access premium content.
Publisher
Conversions shot up for both publishers:
- BQ Prime conversions increased by 4X
- Founding Fuel conversions increased by 15X
Advertiser
- 90% of the leads were verified as high quality, and only 5% were incorrect data
- Low cost
- High ROAS
*U2opia is a digital marketing agency for the campaign sponsor, IIM Lucknow
Conclusion
• Mapping of the brands to the relevant publishers, where the target group match is critical for delivering value to all the stakeholders. • Easy-to-navigate, simple, and user-friendly forms lead to minimal drop-offs from users. • Quick processing of the leads - It was vital for the advertiser to contact all new leads quickly and with context of the claimed reward.
“It has been a pleasure working with Fewcents in the last quarter. The leads we received were of high quality and low cost. The team’s immense support and agile responses made the campaign a success. Their work with us on the website and Internet marketing has made a significant difference to our business.”
Vivek Soni
Sr. Delivery Manager, U2opia Mobile Pvt. Ltd.
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