So you've decided to go down the subscription road? Great! Whether you've already selected a paywall vendor or are still exploring vendors, you will soon face an inevitable challenge - change management! Implementing a paywall, managing change, building new processes, and enabling teams on them will eventually define the success of this implementation.

In today's episode, we have Sonali Verma, Director of Business Development at Sophi.io, part of The Globe and Mail. She played a key role in building Sophi, ensuring its adoption at The Globe and Mail, and delivering enough success internally to warrant selling the platform to publishers worldwide. Sonali will talk about:

• Sophi's origin story
• Challenges faced in driving its adoption at The Globe and Mail
• First-party data strategies and customer lifetime value
• Subscription fatigue - a myth or reality

Keen to explore Sophi further, you can write to Sonali's team at info@sophi.io